Ok. Without beating around the bush. I’m just gonna come out and say it: I absolutely LOVE Scandinavian kids fashion. Not too long ago the Sparkle26 team was at the CIFF KIDS fashion fair (have you checked out the photo report yet? You can find it here), and this fair was full of Scandinavian kids fashion brand. You’ll understand, it was great. The whole time I was there my fashion heart was skipping a beat with every stand we visited. One collection more beautiful than the next. It should come as no surprise that today I’ve got a Scandinavian treat for you: MarMar Copenhagen!

Also check out the CIFF KIDS X Frederieke Wieberdink editorial where we includes MarMar here.

Let’s meet MarMar Copenhagen

Marlene Anine Holmboe is the designer behind MarMar Copenhagen. After she finished her degree at the Royal Danish Academy of Fine Arts and worked at several designers, she started MarMar in 2007. The designs from MarMar Copenhagen are always characterised by contrast. Old and new, urban and country or luxurious and functional. This seasons collection is another example of that. Classic versus cool urban and chique in contrast with playfulness are words that pop into my mind when I look at the summer collection. Very trendy details like ruffles flow through the collection; sometimes being a statement in a shiny gold fabric and sometimes blended in perfectly with the rest of the design. Classic shirts for boys are being mixed with baggy sweat pants or cool prints. And, as you all know, I am a leopard lover so of course the leopard leggings are one of my fave items of this collection. Some of my other favourites are the cool printed sweaters for boys, the ruffled statement dress and the allover printed ruffle skirt. Are you loving MarMar Copenhagen as much as I do? Then this should make you jump of your chair, MarMar Copenhagen also has an adult collection! Twinning is winning, am I right?

Want to see more? You can find MarMar Copenhagen here. 

Want to see more? You can find MarMar Copenhagen here. 

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