FOR COOL KIDS ONLY | LOUD APPAREL
Even though it has been freezing cold over here in Holland, at the office, we’ve got the summer on our mind. The fresh, new summer collections are coming in. One after the other. And we love the summer vibes we get from all these fabulous new garments. There’s just something about summer clothes that makes you happy. Don’t get me wrong, I love winter collections too, but the summer looks are just that little bit extra cheerful, flowy, sunny. You know what I mean? Most summer collections incorporate bright colours to enhance that summer feeling, but you don’t necessarily need those colours to create an amazing summer collection. Today I’d like to show you a brand that manages to capture those summer vibes while using only black and white and a little splash of colour here and there. Are you with me?
Let’s meet: LOUD Apparel
The brand I’m talking about is LOUD Apparel. This cool kid brand was started in 2011 by Italian designer Serena Di Scalzo and it perfectly combines British creativity with Italian design. The collections cater for kids from 6 months to 14 years old and they incorporate cutting edge styles for fashion conscious children ànd parents alike.
The SS18 collection is, as always, stunning and ever so cool. There’s styles for baby’s, girls and some unisex garments. The items are mostly black and white with a splash of pink and blue. Despite the darker colour palette, the collection is perfect for summer. Cool prints on flowy dresses, trousers with fringes running from top to bottom or statement T-shirts create a cool kids summer vibe that is characteristic for LOUD Apparel. Great attention to detail and some very creative shapes remind you of the Italian roots of this brand. I’ve got to say, I love this combination of British creativity and Italian design and can’t wait to shop some of the items for my own kids! What about you? What do you think of LOUD Apparel?